Director

Avant’s music expressly respects women and honors relationships

Best known for his visually exciting lyrics and scintillating vocals, Avant eschews the trite sexuality common in most contemporary R&B for a timeless salute to romance in the tradition of classic soul musicians like Marvin Gaye, Smokey Robinson and Donny Hathaway. His music expressly respects women and honors relationships while still providing a sexy and explicit listening experience. For the past six years, Avant (born in 1978) has seduced audiences with soulful slow jams like Separated (the remix to which featured Kelly Rowland), My First Love, Makin' Good Love and Read Your Mind. The singer/songwriter wrote Separated based on his feelings following a failed romantic relationship. Emotional lyrics won the singer instant acclaim. When not stealing hearts with solos, the multi-platinum artist has stayed in the mix with cameos on Lloyd Banks' Karma and the Ying Yang Twins' Bedroom Boom, to name a few. He also appeared in the 2004 feature film Barbershop 2: Back in Business. On Avant's fourth and most fulfilling collection of music to date, the aptly titled Director, the smooth tenor brings us back to his private room to share thoughts of ecstasy.

Avant expands his musical palette, working with top-notch producers

With Director, Avant is sure to garner legions of new devotees with his fresh songs celebrating the many incarnations of love. The album delivers a handful of brand-new hits and Avant’s remix of the PussyCat Dolls' #1 Stickwitu. Director is Avant's most personal work to date, and represents an evolution in his sound. This time around, he expands his musical palette, working with top-notch producers like Rodney Jerkins and Jermaine Dupri, who helmed his first official single You Know What featuring Dirty South superstar Lil' Wayne. Avant's increased autonomy has resulted in a disc replete with dreamy ballads that detail his grown and sexy attitude. From songs like the huge radio smash 4 Minutes, a searing ballad produced by the Underdogs, and Right Place Wrong Time, which describe the heart-wrenching anxiety and agony of trying to recapture lost love to cuts like So Many Ways and Imagination that promise to please his lover, Avant demonstrates a regard for women that's missing from much of today's R&B. Imagination is set off at the end by tasty rhythmic guitar. One step in a breaking ground direction is the consciousness-raising closer GPSA (Ghetto Public Service Announcement).

On Director, Avant is gearing up to seduce the hearts of lovers and romantics

Avant’s music has always struck a chord with fans that can relate to his very real hymns of love and loss. He sings for regular people in the real world, and heralds courtship during its pretty and not-so pretty phases in a way that rings universally true. With his latest album, Avant brings back reality to relations and love into lovemaking. Folks familiar with Avant will appreciate the added polish to his trademark sound that his new collaborators provide. On Director, Avant is gearing up to seduce the hearts of lovers and romantics everywhere. The 28-year-old artist also hopes that true love will be in his own stars, and recently said he still seeks the "one" lady he can give his heart to. The Cleveland, Ohio native released the album's lead single 4 Minutes, in time for Valentine's Day, and while he's been a favorite of the ladies (for obvious reasons), we also see him putting it down for men who aren't afraid to be truly romantic, loyal and faithful.