Kanye West will create his own energy drink

Apr 04, 2009
US rapper and producer Kanye West claimed that he was going to launch his own energy drink in a collaboration with American company Guru. According to Kanye’s words, it will be a 100% natural and organic beverage for «men who want to be healthy».

Kanye West already launched shoe line designed for Louis Vuitton in January. He also revealed plans to open 10 restaurants in Chicago.

«I express myself through music, fashion, art and design, and that's why I am excited to collaborate with Guru, because it is the brand values what I value, and I can put what inspires me into this new product», said he.

It was also announced that Kanye West, Common and Jay-Z would start their own clothing lines linking up with Diesel.

Kanye’s last record 808's & Heartbreak hit the stores in November 2008.