Florence And The Machine to hold a pay-per-view broadcast of their gig

Florence And The Machine announced that they will play a gig at London's Hackney Empire theatre on October 25. The show will mark the release of the band's second studio effort Ceremonials. According to singer Florence Welsh, they will play the album in full during the show.

The band also plans to hold pay-per-view broadcast of the concert. Fans will have to pay about $7 to watch the show live. They will also have an opportunity to chat with other viewers during the gig.

Florence Welch said about Ceremonials: "There's big moments of confession in it, overcoming your demons and trying to find in song the ultimate hangover cure".