EMI is looking for the sponsor for Coldplay and Kylie Minogue

Music label EMI is looking for the companies to sponsor its artists. In exchange EMI will allow them to associate themselves with their releases. The exact meaning of such sponsorship is yet to be revealed.

EMI’s acts include the likes of Coldplay, Babyshambles and Kylie Minogue. It is looking for the way to boost revenue, although several stars including The Verve, Robbie Williams and Coldplay are said to be unhappy with the changes.