Turn It Up review

Pixie Lott is not going to remain simply a talented songwriter

The British singer Victoria Louise Lott better known as Pixie Lott (the nickname given by her mother in her childhood) was born in 1991 and could be a daughter of many a famous pop diva but it is them whose example she is set to follow. The 18 year old studied at Italia Conti Associates Saturday school from the age of 5, then, when her family moved to Essex successfully graduated from Italia Conti Academy of Theatre Arts and was always aware that she wanted to be in the center of attention. After four years of collaborating with the most renowned producers (Toby Gad, Ina Wroldsen, RedOne) Pixie finally releases her debut album Turn It Up. The record followed the single Mama Do (Uh Oh, Uh Oh), that debuted at number one in the British charts which incredibly surprised Pixie herself. In fact this one song has already disclosed that the singer with such impressive vocals, definitely has huge potentials to achieve the highest level. Although Lott writes songs by herself, she is not going to remain simply a talented songwriter known only in some narrow circles for all her life. A great album Turn It Up has undoubtedly become a real springboard for Pixie opening a multitude of possibilities for her and she will definitely not fail to take them.

12 varied tracks on Turn It Up

New melodies, witty lyrics, a fresh look at the relationships, the youth’s carelessness and the first love discoveries can briefly describe the record Turn It Up Turn It Up consisting of 12 varied tracks. The album opens with the contagious first single Mama Do (Uh Oh, Uh Oh) in which the 1960’s music elements and the best contemporary pop tendencies are concentrated, and after the first listening it is clear why this song has received such a warm listeners’ welcome – this is really a very successful piece of work. An unexpectedly amazing ballad Cry Me Out follows: it does not only offer a wonderfully beautiful tune and rather deeply though lyrics refine it but also Pixie’s vocal skills are truly admirable. The title composition Turn It Up, a mid-tempo danceable track with a vivid chorus while the second single Boys And Girls proves to be a splendid number refined with the most positive tubes listening to which one just cannot help getting on one’s feet and moving. Gravity is also one of the highlights here, unusual, slightly philosophic and flavored with a great production with appropriate audio effects. The classic young female songs are My Love, once again pleasing with a memorable tune, Nothing Compares with the most sincere lyrics and Here We Go Again, the best example of the text in which the modern reality is mixed with the eternal values. Another philosophic composition The Way The World Works with a changeable rhythm demonstrates Pixie’s great vocals, and the closer is the most romantic number Hold Me In Your Arms.

Something to be proud of and somewhere to grow

Despite the fact that Turn It Up is Pixie Lott’s first album one cannot note the high level of arrangements and the vocals’ harmonious sounding. Certainly it has taken the singer quite some time to make each songs perfect and yet far from every debut could boast such a quality. Besides, that the young performer has reached her goal herself, without her parents or other relatives’ help cannot but please – yes, she has worked with the best professionals but it is only thank to her own talent and ambitions that she has come to them. Most probably the future of a pop rock diva of the highest level is waiting for Ms Lott, and such vocalists as Kelly Clarkson, Katy Perry, Beyonce and others would agree that Pixie Lott is a worthy contender to them. On the whole, Turn It Up can be called a classic pop album of a young artist who still has not found her unique sounding and yet has made it into the mainstream, so, on the one hand Pixie already has got something to be proud of and on the other hand she has where to grow.